Scope
Develope a complete corporate brand identity—from logo to stationery—for Rolling Hills Beef Jerky, Additionally, design packaging for three distinct flavours: Sweet BBQ, Teriyaki Beef, and Chipotle Buffalo.

Process
The client required a logo featuring hills, therefore, I illustrated rolling hills combined with buffalo horns—evoking both the landscape and the product’s rugged, meaty identity. A mustard-yellow tone was selected to energize the logo and ensure visual impact, particularly on business cards. Business cards, letterheads, and other collateral were cohesively styled to complement the logo aesthetic, maintaining a consistent visual language across all touch‑points. Three flavour-specific packaging styles were crafted: a warmer, richer palette for Sweet BBQ; a savory, deep-colour theme for Teriyaki Beef; and bold and fiery-tones for Chipotle Buffalo. Custom pictograms were illustrated to clearly indicate flavour profiles in a quick, visual way. The strategic use of colour and illustration not only ensures strong brand consistency but also enhances consumer clarity and appeal.

Date
September 2018

Media
Illustrator, InDesign, Photoshop

Featured in the best Packaging Design Awards.