Scope
Creating the brand identity of Concordia University's co-curricular program, FutureBound. The program helps students build skills and confidence as they transition from university to the workplace. The visual identity of this program needed to be vibrant, student-friendly, and clearly structured to reflect its growth-oriented nature.

Process
I began by reviewing FutureBound's program goals and Concordia’s visual identity guidelines. The target audience—undergraduate students—was central to the visual direction, so I aimed for a look that felt modern, accessible, and motivating. To visually represent skill-building and progress, I chose the goldfish jumping in a bigger bowl. The color palette was selected to complement Concordia’s branding while introducing bright, energetic tones to reflect the program’s dynamic nature. Typography choices prioritize clarity and consistency across both digital and print materials. The final graphics give FutureBound a polished, professional visual presence while maintaining an inviting and student-centered feel. Postcards, posters, calendars, pictograms, digital banners, video ads, roll-up and tunnel banners are a few of the promotional materials I’ve created. The system of visual assets continues to support student engagement and program recognition across campus.

Date
July 2018 – Ongoing

Media
Illustrator, InDesign, Photoshop