Scope
Rebrand the Montreal based travel management solutions company, Magnatech.

Process
The goal was to reinvent its visual identity to catapult the organization forward. Magnatech creates web-based solutions designed to enhance the travel experience of business travellers. The CEO requested that the logo should display technology in relation to their services and that “there must be an airplane swooshing by.” Since they create travel software for travel agencies across the globe, I decided to create a circuit board to represent the continents around Earth – and as requested, I added an airplane “swooshing by.” I crafted a clean and modern logo that combines a bold sans-serif typeface with a stylized icon to reflect connectivity and intelligence. Along with their logo, I created their product brochures.

Date
July 2018 – July 2019

Media
Illustrator, InDesign